DIAMOND: Birthstone for April -The word diamond derives from an ancient Greek word, “adamas”, meaning invincible. Arguably the most prized of all crystals, diamonds come in a range of colors: clear, pink, purple, red, orange, yellow, blue, green, and black.

March Madness Bridal Sale! Are you looking to get engaged? Perhaps you’re ready to re-mount your present diamond into a new setting or wanting a more current style? If so, it’s the prefect time to take advantage of our sale. more…

AQUAMARINE: birthstone for March – From the light blue of the sky to the deep blue of the sea, aquamarines shine over an extraordinarily beautiful range of mainly light blue colors.

AMETHYST: February Birthstone: Amethyst belongs to the quartz family and it comes in a range of shades of purple. The Greeks believed amethyst gems could prevent intoxication. Amethyst is mined throughout the world, even here in Arizona.

GARNET: Birthstone for January. Noted for its deep red color which was popular in Europe during the Victorian era. Garnet jewelry has a history that dates back to the Bronze Age, circa 3000 BC.

We are now open 7 days a week until Christmas Eve.

Serket launches its newest watch, the Reef Diver 3.0.

Click on the link below to be taken to our holiday gift guide online catalog. Don’t miss out on our lowest prices of the year.