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Our new online store Genjewel.jewelershowcase.com!

We are excited to announce our new online store www.genjewel.jewelershowcase.com. Now you can shop thousands of items at the convenience of your own home. We have tons of new items up for sale. Lots of items that are only available online.

You can even custom design you own rings styles with a selection of our online models. Create and order your own custom ring right on the computer and then come and pick it up. You can see your design come to life right in front of you.

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Engagement Ring Shopping?

Let us educate you on the 4 C’s and help select the perfect diamond that will sparkle & shine!

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Amethyst: February’s Birthstone

AMETHYST: February Birthstone: Amethyst belongs to the quartz family and it comes in a range of shades of purple. The Greeks believed amethyst gems could prevent intoxication. Amethyst is mined throughout the world, even here in Arizona.

The largest opencast amethyst vein in the world is in Maissau, Lower Austria. The highest grade amethyst (called “Deep Russian”) is exceptionally rare and therefore, when one is found, its value is dependent on the demand of collectors. Amethyst is traditionally given on the 6th Wedding Anniversary.